Industry Insights
The History of Independent Software Vendors (ISVs): From Mainframe Add-ons to Cloud Ecosystems (1969-2025)
What began as an unintended consequence of antitrust regulation in 1969 has become the architectural foundation of today's digital economy, where trillion-dollar ecosystems connect platform providers with thousands of specialized software companies.
The Evolution of DevOps: Products, Partners, and Platforms
How automation, infrastructure as code, and platform orchestration came together to bridge the gap between development and operations, creating an industry built on shared tools, integrations, and partner ecosystems.
Understanding Ecosystem Strategy: Why Partner-Led Beats Direct Sales
Why modern go-to-market success depends less on adding more sellers and more on orchestrating ecosystems, where trusted partners multiply distribution, credibility, and customer adoption faster and cheaper than any direct team ever could.
What Channel Sales Managers Actually Manage: Metrics, Motions, and Meetings
What it really takes to scale through partners: measurable metrics to track performance, repeatable motions to build pipeline and growth, and structured meetings to keep momentum and accountability.